What it is that makes some businesses stand out amongst the crowd of all other businesses? What is it that draws consumer confidence and loyalty from their employees? Why is it that some businesses absolutely thrive, while others struggle to survive?
The secret is simple, it is “Purpose”. Yes, I know, most businesses at some stage create vision and mission statements and create a list of values. There they are, all pretty on the wall, or hidden on some back page of their website. However, there is a real difference between a great business and an ordinary one.
A great business has a great purpose. Their purpose is their drive. It isn’t some vague statement like “We will be the best at offering this service/product”, but a real purpose that can reach into the heart of soul of every employee and inspire them. A purpose that touches to the consumers and they say, “Yes that is what I want.”
Here are a couple of examples.
Southwest Airlines purpose; it’s in the business of freedom, helping customers go places they couldn’t go without Southwest low fares.
Ben and Jerry’s, say it’s not just about ice cream; it’s about the earth and the environment too.
When your purpose inspires your staff and allows them to also live their purpose, then things start to happen. The culture starts to shift. People become more motivated and inspired to be productive and creative. It is a starting place for greatness to develop.
What is your business purpose? You know that one that is deep down in your heart. Think about for a while. Find that seed of greatness that is striving to grow into an almighty tree.
Connect in with your own personal why. Embrace it, feel the passion of the why build up in you. Share it with the world and enjoy the blessings of living your life with purpose.
Having someone work with you to uncover your personal WHY will help you really uncover at the deepest level what it is that really a move you and help you to articulate this to others.
I am offer full day sessions (available over Skype ) or split into 2 days that will guide your through a tried and true process, developed by Simon Sinek of “Start Your Why” Ted talk fame.
Together we will go through your personal stories, and what is most important for you. I will help you find the consistent patterns that are recurring and take your emotional experiences and put them into words.
When you think you’ve got the answer, I will help you going even deeper.
You will end up with a rational statement that you can put into action and relate to others. Together we can get to the real essence of you own personal WHY
Your Why is the most important part of your business or your work life. When you understand WHY everything can flow. You can connect with the right business partners or the right places of employment. In the end you want you’re WHY guide you into a fulfilling and satisfying life.
Contact me NOW to uncover your deepest most powerful WHY and unlock your success.